Last updated: October 2026
This page explains what happens to information when you visit luxeloyal.com. Luxe & Loyal does not sell personal information.
Who runs this site
Luxe & Loyal is a personal website written and run by one person, based in Hong Kong. It publishes articles about pet products and home organisation, and earns commission through affiliate links.
Contact: hello@luxeloyal.com
What this site collects
Server logs. The hosting provider records standard web server logs, which may include IP address, browser type, pages requested and timestamps. These logs are used for security and troubleshooting.
Google Analytics. We use Google Analytics 4 (GA4), connected through the Google Site Kit plugin, to understand how visitors use this website and to improve our content. GA4 records page views and interactions such as clicks on links that take visitors to other websites, including Amazon.
Google Analytics may collect information such as pages viewed, the website that referred a visit, browser and device details, approximate location, and link interactions. Google’s standard website implementation can use first-party cookies, including the _ga cookie, to distinguish browsers and sessions. Google processes this information to provide analytics services. See Google’s Privacy Policy and its information about how Google Analytics safeguards data.
Caching. This site uses a caching plugin to load faster. It stores static copies of pages and does not itself collect personal information.
No mailing list. No email addresses are collected through a mailing list. If a newsletter is added in future, it will be opt-in, and this page will be updated.
No comments. Comments are disabled site-wide, so no commenter data is stored.
Cookies
Google Analytics may use first-party cookies, including the _ga cookie, to distinguish browsers and sessions and provide usage reports. These cookies do not give Luxe & Loyal your name, postal address or payment details.
Third-party retailers you reach through links here — primarily Amazon — may set their own cookies to attribute a purchase to this website. Their own privacy policies apply after you leave Luxe & Loyal.
You can block or delete cookies in your browser settings. Blocking analytics cookies may reduce the data included in our reports. Blocking affiliate cookies will not stop this site working, but a purchase may not be attributed here.
Affiliate links and third-party retailers
This site contains affiliate links. When you click one, you are taken to a third-party retailer, most often Amazon.
That retailer may place a cookie on your device recording that you arrived from this site, so any purchase can be attributed here. This is how commission is tracked. I do not receive your name, address, payment details or other personal information from those purchases. The affiliate dashboard provides information such as clicks, product categories, ordered items and commission.
Once you leave this site, the retailer’s own privacy policy applies.
I participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
If you email me
If you write to hello@luxeloyal.com, your message and address arrive in my inbox. They are used to read and reply to your message. Correspondents are not added to a mailing list.
Email for this domain is routed through Cloudflare’s email forwarding service, which processes messages in transit before delivery.
Who else handles data
The services used to keep the site online and measure how it is used include:
- DreamHost — web hosting and server logs
- Cloudflare — domain name service and email forwarding
- Google Analytics — website usage measurement, including page views, referring source, device and browser information, approximate location, and outbound link interactions
These services process information to provide hosting, security, email delivery or analytics. Luxe & Loyal does not sell personal information to them or anyone else.
How long information is kept
In the current Google Analytics property, event-level data is set to be retained for 2 months and user-level data for 14 months. The user-data period resets when new user activity occurs. Aggregated reports may not be affected by these retention controls.
Server logs are retained by the host on its standard schedule. Emails are kept until there is no reason to keep them.
Your choices and rights
You can block or delete cookies in your browser settings. Blocking cookies will not stop this site working, although analytics interactions may not be included in our reports and an affiliate purchase may not be attributed here.
To ask what information Luxe & Loyal holds about you, or to request deletion of information you have provided directly, email hello@luxeloyal.com.
Children
This site is not directed at children under 13 and does not knowingly collect information from them.
Changes to this policy
This policy will be updated when the way the site handles information materially changes. The latest revision date appears at the top of this page.